Most trucking agents fail for one simple reason:They try to win clients without a plan. They jump into cold calling, chase random freight, scramble for trucks, and hope momentum shows up. Sometimes they land a load or two — but without a clear business plan, those wins don’t turn into repeat clients or predictable income. […]
If your inbox feels like a ghost town after every cold email blast, you’re not alone. You hit “send,” lean back, and wait for the replies that never come. No pings, no questions, no “Hey, let’s talk.” Just silence—the kind that makes you start doubting whether your message even went through. But here’s the truth: […]
In today’s freight world, speed, accuracy, and follow-up are more important than ever. If you’re a freight broker, drayage agent, or intermodal agent looking to grow your business, artificial intelligence (AI) may seem like a luxury; however, it is quickly becoming a competitive necessity. Some of the things I am going to discuss require […]
“Sales isn’t just calling—it’s consistency. Here’s how to build a plan that sells for you.” In the freight world, momentum doesn’t come from one good call—it comes from a system. Success isn’t about luck or being the loudest on the phone. It’s about what you do every day, how often you do it, and how […]
Don’t wing it. These scripts are proven to convert curiosity into contracts. Cold calling gets a bad rap—and honestly, it’s not undeserved. Most freight broker agents, trucking agents, and even seasoned freight broker agent professionals approach it with guesswork. They dial without a plan, stumble through introductions, or worse—freeze the second someone says “hello.” It’s […]
“Cold calling is just one move in a bigger strategy—here’s how to win the whole game.” Cold calling can open doors—but if it’s your only move, those doors often slam shut before you even say hello. In today’s world, where decision-makers are bombarded with robocalls, sales pitches, and generic outreach, a random call out of […]
“They can hear your hesitation—so here’s how to hide it (or get rid of it).” Cold calling can feel like jumping into traffic at rush hour—everyone’s moving fast, nobody’s expecting you, and there’s barely a second to make your move. You’re trying to catch attention, stay composed, and deliver value—all while your heart is pounding […]
The #1 Mistake Most Freight Agents Make in Cold Calls “It’s not what you’re saying—it’s when and how you’re saying it.” Cold calling doesn’t have to be painful—but for many freight broker agents, intermodal agents, and freight agent brokers, it still feels like a slow crawl through rejection. Why? Because they’re making one simple, avoidable […]
Cold Calling Feels Like Rejection Waiting to Happen—Here’s Why, and How to Take Back Control Let’s be honest—just thinking about cold calling can make your palms sweat. Whether you’re a freight broker agent, intermodal agent, or managing multiple roles as a freight agent broker, the thought of interrupting someone’s day with a sales pitch feels […]
Why One Touchpoint Isn’t Enough—And How to Win With Smart Sequencing In a world flooded with freight broker agents, where everyone claims they have the best lanes and unbeatable rates, a single cold call or one-off message isn’t just ineffective—it’s invisible. If you’re a freight broker agent, an independent freight agent, or someone actively navigating […]
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