“Cold calling is just one move in a bigger strategy—here’s how to win the whole game.” Cold calling can open doors—but if it’s your only move, those doors often slam shut before you even say hello. In today’s world, where decision-makers are bombarded with robocalls, sales pitches, and generic outreach, a random call out of […]

“They can hear your hesitation—so here’s how to hide it (or get rid of it).” Cold calling can feel like jumping into traffic at rush hour—everyone’s moving fast, nobody’s expecting you, and there’s barely a second to make your move. You’re trying to catch attention, stay composed, and deliver value—all while your heart is pounding […]

The #1 Mistake Most Freight Agents Make in Cold Calls “It’s not what you’re saying—it’s when and how you’re saying it.” Cold calling doesn’t have to be painful—but for many freight broker agents, intermodal agents, and freight agent brokers, it still feels like a slow crawl through rejection. Why? Because they’re making one simple, avoidable […]

Cold Calling Feels Like Rejection Waiting to Happen—Here’s Why, and How to Take Back Control Let’s be honest—just thinking about cold calling can make your palms sweat. Whether you’re a freight broker agent, intermodal agent, or managing multiple roles as a freight agent broker, the thought of interrupting someone’s day with a sales pitch feels […]