Category: Social Media

What NOT to Do: Common Social Media Mistakes Freight Agents Make

Likes don’t pay the bills—conversations do. Avoid these mistakes. Social media can feel like a highway—fast-paced, noisy, and full of distractions. One minute you’re cruising along, the next you’re swerving to dodge cat videos, political debates, and endless ads for things you never knew you needed. For a freight broker agent, Drayage Agent, Intermodal Agent, […]

Social Selling Cadence: When to Post, Comment, and Follow Up

You don’t need to post daily—you need to post strategically. In the world of freight, time is money—and your time on social media should work just as hard as your dispatch board. Whether you’re a freight broker agent, drayage agent, or truck freight broker, building your brand and pipeline online doesn’t require constant posting. What […]

DM with Purpose: Social Media Messaging That Gets Replies

Your DMs don’t need to be awkward. Here’s how to make the first move—without getting ignored. Whether you’re a seasoned freight broker agent or a growing intermodal agent, one of your most powerful—and most overlooked—sales tools isn’t a new app or fancy CRM. It’s already in your pocket: your social media direct messages. But let’s […]

How to Use Video to Win More Freight Clients (Even If You Hate Being on Camera)

“Video builds trust—fast. Here’s how to show up without overthinking it.” If the thought of hitting record makes you break out in a sweat, you’re not alone. Plenty of freight broker agents, drayage agents, and intermodal specialists feel the same way—camera-shy, unsure what to say, or worried they’ll look unprofessional. But here’s the truth: perfection […]

Facebook for Freight: Groups, Pages, and Lead Generation Basics

Facebook isn’t dead—it’s just misunderstood. Here’s how freight pros still use it to grow. When people talk social media strategy, Facebook usually gets the eye-roll. Too old. Too cluttered. Too noisy. But here’s the kicker—for freight broker agents, drayage agents, and intermodal pros, Facebook is still a powerhouse hiding in plain sight. 🚛 Why Freight […]

Instagram Isn’t Just for Pictures—Here’s How Freight Agents Use It to Build Trust

If you’re not showing up, someone else is. Show the story behind the shipment. For most freight broker agents, Instagram doesn’t exactly scream “sales funnel.” It’s often seen as the platform for selfies, sunsets, and food pics—not freight. But in 2025, that perception is shifting fast. Today, Instagram is a powerful visibility engine—especially for freight […]

LinkedIn for Freight Agents: From Profile to Prospecting

“Your profile isn’t a resume—it’s a storefront. Here’s how to turn views into conversations.” Stop Selling—Start Attracting If you’re a freight broker agent, drayage agent, or truck freight broker trying to grow your book of business, LinkedIn is more than just a digital handshake. It’s your sales funnel, your referral engine, and your personal brand-builder—all […]

How to Combine Email, LinkedIn, and Phone for a Killer Multi-Channel Sales Strategy

Why One Touchpoint Isn’t Enough—And How to Win With Smart Sequencing In a world flooded with freight broker agents, where everyone claims they have the best lanes and unbeatable rates, a single cold call or one-off message isn’t just ineffective—it’s invisible. If you’re a freight broker agent, an independent freight agent, or someone actively navigating […]

Case Study: How One Brokerage Agent Landed 5 New Clients Using Only LinkedIn

From Zero Traction to High-Ticket Clients—How One Agent Made LinkedIn His #1 Sales Channel LinkedIn isn’t just a digital resume—it’s a lead generation powerhouse. And for one freight broker agent, it became the only platform he needed to land five new clients in 90 days. This isn’t theory. It’s a real-world case study showing how […]

Using LinkedIn Analytics to Double Down on What’s Working

Your posts are telling you what your market wants—are you listening? If you’re a freight broker agent or independent freight agent working to expand your reach, attract shippers, or connect with potential partners on LinkedIn, then you’ve probably posted content—maybe a shipping tip, a market update, or a success story—and then… waited. Maybe you got […]

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