Recent Articles

Instagram Isn’t Just for Pictures—Here’s How Freight Agents Use It to Build Trust

If you’re not showing up, someone else is. Show the story behind the shipment. For most freight broker agents, Instagram doesn’t exactly scream “sales funnel.” It’s often seen as the platform for selfies, sunsets, and food pics—not freight. But in 2025, that perception is shifting fast. Today, Instagram is a powerful visibility engine—especially for freight […]

LinkedIn for Freight Agents: From Profile to Prospecting

“Your profile isn’t a resume—it’s a storefront. Here’s how to turn views into conversations.” Stop Selling—Start Attracting If you’re a freight broker agent, drayage agent, or truck freight broker trying to grow your book of business, LinkedIn is more than just a digital handshake. It’s your sales funnel, your referral engine, and your personal brand-builder—all […]

Show Me the Money: Building the Financials Section of Your Plan

“This isn’t just math—it’s your roadmap to a profitable business.” You’ve got the hustle. You’re chasing leads, booking loads, and eyeing bigger goals. But if your financials are still scribbled on napkins—or worse, just a vague idea in your head—it’s time for a reset. Because in this business, ambition alone won’t get you funded, scalable, […]

Freight Agent Marketing: What Belongs in Your Sales Plan

“Sales isn’t just calling—it’s consistency. Here’s how to build a plan that sells for you.” In the freight world, momentum doesn’t come from one good call—it comes from a system. Success isn’t about luck or being the loudest on the phone. It’s about what you do every day, how often you do it, and how […]

Pricing Strategy 101: How to Charge (and Still Win Business)

“Winning the lowest bid doesn’t always mean winning the business.” The Freight Trap: Why Undercharging Isn’t a Strategy If you’re a freight broker agent, drayage agent, or intermodal agent, you’ve probably felt that squeeze—the pressure to undercut the competition just to get a foot in the door. It’s tempting. After all, shippers are always looking […]

Know Your Niche: Market Research for Freight Brokers

“You can’t serve everyone—and you shouldn’t try. Here’s how to find your freight-fit.” If you’re a freight broker agent, drayage agent, or intermodal agent trying to grow your book of business, one of the biggest mistakes you can make is chasing every shipper under the sun. It’s tempting, right? More leads should mean more loads, […]

How to Set Revenue Goals (That Actually Drive Growth)

🚛 Why Most Freight Agents Set Themselves Up to Stall Let’s be honest—“grow revenue” sounds good on paper. It looks great in a sales meeting or scribbled across a whiteboard. But if you’re a freight broker agent, drayage agent, or navigating your way through the competitive freight agent broker space, chances are you’ve caught yourself […]

The 7 Must-Have Sections of a Freight Agent Business Plan

Think of your plan like a manifest—every section gets you closer to your destination. Whether you’re a new freight broker agent just getting started or a seasoned intermodal agent looking to grow your book of business, one thing is true: a business plan is your blueprint for success. It’s what separates agents who wing it […]

What Is a Business Plan (And Why Every Freight Agent Needs One)?

Because you wouldn’t run a load without a route—so why run a business without a plan? 🛣️ A Plan Is More Than a Document—It’s Your Map to Success 🛠️ Building a Freight Business Without a Plan? That’s a Risky Load Let’s be honest—when you’re knee-deep in prospecting calls, quoting shipments, and tracking trucks, sitting down […]

Scripts That Open Doors: Cold Call Templates That Actually Get Meetings

Don’t wing it. These scripts are proven to convert curiosity into contracts. Cold calling gets a bad rap—and honestly, it’s not undeserved. Most freight broker agents, trucking agents, and even seasoned freight broker agent professionals approach it with guesswork. They dial without a plan, stumble through introductions, or worse—freeze the second someone says “hello.” It’s […]

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