Category: Marketing

How to Find and Connect With Shippers on LinkedIn (Without Being Spammy)

The right shipper is one click away—if you know how to make the connection count. LinkedIn is a goldmine for freight brokers—but only if you know how to dig the right way. It’s not just a digital resume hub anymore; it’s where shippers, logistics managers, and decision-makers go to research, vet, and connect with potential […]

LinkedIn Basics for Brokerage Agents: Build a Profile That Books Business

Your profile is your first pitch—make sure it sells you before you say a word. In today’s freight world, if you’re not on LinkedIn—or worse, you’re invisible on it—you’re leaving loads (and money) on the table. Whether you’re an independent freight agent, exploring freight broker agent opportunities, or navigating the sea of freight agent jobs […]

Understanding Freight Market Trends and Using Them to Your Advantage as a Transportation Agent

Guessing the market is risky—reading it is powerful. Learn to spot opportunities before your competition does. In today’s freight landscape—where rates shift like the weather and capacity can dry up faster than an ice road in July—being a transportation agent is no longer just about connecting point A to point B. It’s not enough to […]

LinkedIn for Logistics: How to Build a Network That Books Freight as a Brokerage Agent

Your next big shipper is one connection away—if you know how to reach them. In the fast-moving world of freight, most brokerage agents are taught to pound the phones. Cold call after cold call, hoping to catch the right shipper at the right time. But today’s top agents are flipping the script—and logging into LinkedIn […]

Freight Marketing That Works: Build a Brand, Not Just a Book of Business

Stop chasing leads and start attracting them. Here’s how to market like a modern freight firm. In the freight world, most hustle starts the same: pick up the phone, cold call the shippers, repeat. And while that grind can yield results, it’s no longer the only game in town—or the smartest one. If you’re a […]