Category: Rating

Pricing Strategy 101: How to Charge (and Still Win Business)

“Winning the lowest bid doesn’t always mean winning the business.” The Freight Trap: Why Undercharging Isn’t a Strategy If you’re a freight broker agent, drayage agent, or intermodal agent, you’ve probably felt that squeeze—the pressure to undercut the competition just to get a foot in the door. It’s tempting. After all, shippers are always looking […]