Don’t wing it. These scripts are proven to convert curiosity into contracts.
Cold calling gets a bad rap—and honestly, it’s not undeserved. Most freight broker agents, trucking agents, and even seasoned freight broker agent professionals approach it with guesswork. They dial without a plan, stumble through introductions, or worse—freeze the second someone says “hello.”
It’s no wonder so many agents avoid the phone altogether.
But here’s the shift: cold calling isn’t about being slick. It’s about being prepared.
You don’t need a golden voice or decades of experience to make it work. What you need is:
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A clear purpose
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A structured approach
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A conversation opener that makes people want to stay on the line
In today’s freight market—whether you’re handling LTL, FTL, reefer, drayage, or hotshot freight—your prospects aren’t looking for another vendor. They’re looking for someone who understands the pressure they’re under and can offer real solutions.
That’s where great scripts come in. Not robotic pitches—but conversational templates tailored to freight, written to spark curiosity, build trust, and move the conversation forward.
Because when you call with clarity and confidence, you’re not interrupting—you’re adding value.
Let’s break down simple, freight-specific cold call templates that actually get responses, open doors, and turn ice-cold contacts into long-term clients.
📦 LTL & FTL Cold Call Script
Best for: Freight broker agents, truck freight brokers, and freight agent brokers handling standard shipments across lanes
This script is built for the bread-and-butter of freight: Less-than-Truckload (LTL) and Full Truckload (FTL) shipments. If you’re managing capacity for regular freight, this script gets the ball rolling without sounding like every other “check out our rates” call.
🔴 Live Call Script:
“Hi [Name], this is [Your Name]—I work with shippers moving LTL and full truckloads in the [Region] area. I noticed you handle distribution for [Company] and wanted to ask: how are you managing outbound capacity right now?”
This opener works because it checks three key boxes:
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Personalized – You’re referencing their company and region.
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Insight-driven – You’re not asking if they need help. You’re digging into their process.
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Non-salesy – You’re asking a relevant question, not diving into a pitch.
It’s a pattern interrupt. Instead of another rate-hunter call, you sound like a logistics partner who wants to understand their world.
📞 Voicemail Script:
“Hi [Name], this is [Your Name]—we help a few clients in [Industry] reduce LTL costs and improve routing. Just wanted to swap notes. I’ll send a quick LinkedIn note too.”
Why this voicemail works:
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It’s short (under 15 seconds)
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It hints at value (LTL cost savings, routing improvements)
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It sets the stage for a multi-channel follow-up (LinkedIn, email, etc.)
It’s not about selling them on the spot. It’s about creating enough curiosity for them to remember your name when they see it pop up again.
📢 CTA Language Tip:
Instead of saying:
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“Want to schedule a quick call?”
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“Let me know if you’re interested…”
Say:
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“Thought it might be worth swapping notes.”
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“I’m not sure if it makes sense to talk yet—but open to a quick conversation?”
These phrases are low-pressure, collaborative, and—most importantly—disarming. They signal that you respect their time and aren’t just there to “sell.”
Remember: LTL and FTL decision-makers get hit with generic cold calls all day. This script stands out because it invites conversation, not commitment.
Use it as your framework, adapt it to your voice, and you’ll start opening doors instead of getting dial tones.
🧊 Reefer Freight Cold Call Script
Best for: freight broker agents and intermodal agents focused on temperature-sensitive freight
Live call:
“Hey [Name], this is [Your Name]. I’ve been working with some produce shippers in [Region] and saw you’re in that space. With reefer capacity tightening lately, are you seeing any challenges on the outbound side?”
💡 Why it works: You lead with relevance, not randomness. It proves you know their world.
Voicemail:
“Hi [Name], this is [Your Name]—we’ve helped reefer clients minimize spoilage risk by cutting idle times. Thought it might be worth a quick call. I’ll follow up with a message.”
⚡ Hotshot/Time-Sensitive Freight Script
Best for: drayage agents, trucking agents, or freight agents handling high-priority loads
Live call:
“Hi [Name], I specialize in hotshot freight—same-day and expedited shipments. Just curious—when your team has a last-minute load, who’s your first call?”
💡 Why it works: It invites comparison. If they already have someone, you’ve just opened the door to being their backup.
Voicemail:
“Hi [Name], this is [Your Name]—we support urgent freight moves, especially when your go-to carrier is unavailable. I’ll send over a quick intro on LinkedIn. Would love to be a backup resource if needed.”
💬 Call-to-Action Phrases That Actually Get Callbacks
Too many cold calls and messages fall flat because they end with a vague or overly aggressive ask. Generic closers like:
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“Let me know if you’re interested.”
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“Do you want to book a call?”
…put the burden on the other person to make a decision without context or incentive. And worse—they sound like every other sales pitch in their inbox.
Instead, use call-to-action (CTA) language that invites a response without pressure. CTAs should feel more like a natural next step in a conversation—not a demand for time.
Try something like:
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“Would it be crazy to hop on a 10-minute call next week?”
This line is disarming. It acknowledges the ask without being pushy—and adds a touch of personality. -
“Is it worth a quick conversation to see if I’m a fit as a backup option?”
You’re not asking for a commitment—just offering to be a safety net. It’s helpful, not hard-sell. -
“Open to swapping notes on your current lanes?”
Casual. Collaborative. It positions you as a peer, not a vendor.
These CTAs work because they:
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Respect the prospect’s time
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Offer value without obligation
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Feel like a human conversation—not a sales script
Remember: freight decision-makers are busy. The less pressure they feel, the more likely they are to say “yes.”
By adjusting how you end your outreach, you shift from chasing leads to inviting dialogue—and that’s the first real step toward building trust.
🚛 Final Tip for Freight Agent Success
Whether you’re a freight agent, freight broker agent, intermodal agent, or trucking agent, confidence doesn’t come from hype—it comes from having a plan.
So don’t wing your calls. Use these freight-focused scripts, tailor them to your niche, and let your voice carry the authority of someone who solves real problems.
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