Category: Sales

Understanding Freight Market Trends and Using Them to Your Advantage as a Transportation Agent

Guessing the market is risky—reading it is powerful. Learn to spot opportunities before your competition does. In today’s freight landscape—where rates shift like the weather and capacity can dry up faster than an ice road in July—being a transportation agent is no longer just about connecting point A to point B. It’s not enough to […]

LinkedIn for Logistics: How to Build a Network That Books Freight as a Brokerage Agent

Your next big shipper is one connection away—if you know how to reach them. In the fast-moving world of freight, most brokerage agents are taught to pound the phones. Cold call after cold call, hoping to catch the right shipper at the right time. But today’s top agents are flipping the script—and logging into LinkedIn […]

Freight Marketing That Works: Build a Brand, Not Just a Book of Business

Stop chasing leads and start attracting them. Here’s how to market like a modern freight firm. In the freight world, most hustle starts the same: pick up the phone, cold call the shippers, repeat. And while that grind can yield results, it’s no longer the only game in town—or the smartest one. If you’re a […]

How to Find High-Quality Shippers (and Keep Them)

Finding good freight is tough—keeping it? Even tougher. Here’s how the pros do it. In the freight world, not all loads are created equal—and neither are the shippers. Some nickel-and-dime you on rates, others vanish after one shipment. But the golden clients? The ones who ship consistently, pay on time, and communicate clearly? Those are […]

How to deal with Objections in the Sales Process

Cold call Objections

How to deal with Objections in the Sales Process When dealing with objections it is important to respect the customers view points. Use comments like: I understand your viewpoint. I understand, that is a valid concern. It is important to get to the real objection. Ask questions based on their replies. They might start with […]

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