Recent Articles

LinkedIn Messaging Strategies That Actually Start Conversations

Stop Copy-Pasting Generic Intros. These 3 Messages Get Replies and Meetings. Let’s face it—most LinkedIn DMs are digital junk mail. They show up looking like copy-pasted scripts, full of buzzwords and no real substance. Recipients can spot them from a mile away, and before you know it, delete—another one bites the dust. If you’re a […]

How to Find and Connect With Shippers on LinkedIn (Without Being Spammy)

The right shipper is one click away—if you know how to make the connection count. LinkedIn is a goldmine for freight brokers—but only if you know how to dig the right way. It’s not just a digital resume hub anymore; it’s where shippers, logistics managers, and decision-makers go to research, vet, and connect with potential […]

What to Post on LinkedIn as a Freight Broker: Content That Attracts Shippers

No One Wants Another Sales Pitch. Here’s What to Post Instead to Start Real Conversations. In the freight world, LinkedIn can feel like a highway jammed with digital billboards—every post flashing “Hire me!” or “We’ve got the lowest rates!” It’s a blur of bold claims and buzzwords, all fighting for a shred of attention. But […]

LinkedIn Basics for Brokerage Agents: Build a Profile That Books Business

Your profile is your first pitch—make sure it sells you before you say a word. In today’s freight world, if you’re not on LinkedIn—or worse, you’re invisible on it—you’re leaving loads (and money) on the table. Whether you’re an independent freight agent, exploring freight broker agent opportunities, or navigating the sea of freight agent jobs […]

Understanding Freight Market Trends and Using Them to Your Advantage as a Transportation Agent

Guessing the market is risky—reading it is powerful. Learn to spot opportunities before your competition does. In today’s freight landscape—where rates shift like the weather and capacity can dry up faster than an ice road in July—being a transportation agent is no longer just about connecting point A to point B. It’s not enough to […]

LinkedIn for Logistics: How to Build a Network That Books Freight as a Brokerage Agent

Your next big shipper is one connection away—if you know how to reach them. In the fast-moving world of freight, most brokerage agents are taught to pound the phones. Cold call after cold call, hoping to catch the right shipper at the right time. But today’s top agents are flipping the script—and logging into LinkedIn […]

Freight Marketing That Works: Build a Brand, Not Just a Book of Business

Stop chasing leads and start attracting them. Here’s how to market like a modern freight firm. In the freight world, most hustle starts the same: pick up the phone, cold call the shippers, repeat. And while that grind can yield results, it’s no longer the only game in town—or the smartest one. If you’re a […]

Mastering the Art of Negotiation in Freight Contracts as a Brokerage Agent

Whether you’re landing your first shipper or renegotiating with a carrier, this guide will tip the scales in your favor. In the freight world, where every load is a moving piece of the supply chain puzzle, the power to negotiate can make or break your margins. For any brokerage agent, mastering the art of negotiation […]

How to Find High-Quality Shippers (and Keep Them)

Finding good freight is tough—keeping it? Even tougher. Here’s how the pros do it. In the freight world, not all loads are created equal—and neither are the shippers. Some nickel-and-dime you on rates, others vanish after one shipment. But the golden clients? The ones who ship consistently, pay on time, and communicate clearly? Those are […]

Top Tech Tools Every Freight Broker Should Be Using

Still using spreadsheets? It’s time to trade them in for smarter solutions. Freight brokering isn’t what it used to be—and that’s a good thing. In today’s fast-paced, data-driven logistics world, relying on manual processes is like trying to win a Formula 1 race on a tricycle. Whether you’re an independent agent or running a full […]

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